Content Marketing vs. Paid Ads: Which is Best for ROI?

Understand channel fit, time‑to‑value, and how to combine content and paid for sustainable ROI.

Time Horizons

Paid is immediate but decays; content compounds but needs momentum. Balance both for resilience.

Attribution Reality

Expect messy multi‑touch paths. Use directional metrics and lift tests, not perfect attribution.

Blend the Channels

Use paid to validate messages and seed content. Reinvest winners into evergreen assets.

Measure What Matters

Track qualified leads, pipeline, and LTV—not just clicks and impressions.